New Food Embossing Products Makes Pizza Talk

Gourmet Impression Creates a Pizza That Advertises

New York, NY - Sept. 12 - Advertising pizza is nothing new.
Creating a pizza that advertises, however, is a different story. A pair of products that promise to do just that debut at the Northeast Pizza Expo in Atlantic City on October 2 and 3, 2002 booth #225 during 'National Pizza Month'.

New York-based Gourmet Impression has invented two new hand-held tools that allow restaurants, caterers, and other food businesses to turn pizzas, calzones, and other food items into edible experiences and advertisements.
         
Using modular devices called the "Roller" and the "Stamper", companies can emboss their logo or advertising messages on food. Initial prototypes are designed for pizzas, calzones, bread sticks, cheeses, melons, white bread, pita breads, brownies, pies, butter sticks as well as baked potatoes.
         
The Stamper tool works like a rubber stamp. It is roughly 4" tall, with modules of varying lengths and widths. By pressing, it easily and quickly embosses a text message or an image into a food item. Everything from personalized 'Happy Birthday' messages to advertisements and company logos can be embossed within seconds.
         
A unique feature of the Stamper is that it can be adjusted for the depth of the food being embossed; a deeper setting can be used for bread dough, for example, while a shallower setting can be used for cheese. The tool can cut out food at the same time it is embossing.
         
The Roller device features a wheel that is 6" in diameter and 3/4" wide, with a fender for gripping. Rolling the tool across many foods, including a pizza or around its crust imprints a customized message. The embossment depth can be altered to fit the food.
         
Using the Roller, Gourmet Impression envisions the creation of varying shaped crackers and breadsticks they call "Pizzals" (pronounced Peet-suls). The "Pizzals" would carry messages or advertisements and could be dipped in marinara, tomato sauces, or salsas, by customers.
         
Gourmet Impression's brand of food embossing products are simple to use and durable. Their ergonomically modular design will make them popular with chefs. They are easily disassembled for cleaning and can withstand the high heat of commercial dishwashers.
         
The products are a great way for a company to add value to their food product - they can reinforce a restaurant's brand or advertise additional products and services in an attention grabbing way. In addition, new movie releases can now pay to advertise on food products (e.g. "Jurassic Park Pizza from Pizza House", etc.).
         
The company is interested in licensing these tools for use in fast food chains, restaurants, catering operations, home usages, and children's baking toys. Product design and development is by exo Design, an award-winning firm located in Pleasanton, CA.
         
The company will be exhibiting at the International Restaurant and Food Service Show of New York, (Booth 3628) January 19-21, 2003. For more information and product images visit the website at http://www.gourmetimpression.com

Media Contact: Rich Errera
Tel: 631-930-6014
Email rich@gourmetimpression.com






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